Forget the highlight reel. This is a podcast for those who know the grind, hate the fluff, and want to build something both profitable and aligned with their deeper purpose — without losing their mind, relationships, or mission along the way. No Suits Allowed is the unfiltered voice of real entrepreneurship — hosted by Connor Rodich, a results-driven executive consultant and founder of Executive Partners, who’s helped contractors and service business owners scale to 7-figure profits without burning out or selling out. Each episode digs into what it really takes to win in business and life — from thought leadership to cashflow strategies to operational precision and the isolation that often comes with being at the top. These aren’t interviews — they’re real stories, raw conversations, and hard-earned breakthroughs from executives who’ve been through the fire and came out built, not broken. Just real people building real businesses — refusing to lose themselves in the process. If you’re sick of business advice wrapped in buzzwords and B.S., and want the raw truth from people who’ve actually lived it — pull up a chair and tune in.
In this episode of No Suits Allowed, Connor speaks with Will Cox of Cox Brothers Roofing. After a little pre-show banter about headphones, portable fans, and rescheduling mishaps, Connor and Will settle in for an honest conversation that spans Will’s journey from growing up in Spartanburg, to flying Army helicopters around the globe, and ultimately trading in his flight suit for a hard hat back home.
Will introduces listeners to the generational story behind Cox Brothers Roofing and explains how he’s spent time in every department: sales, operations, and out in the field before stepping into the role of successor. Throughout the 40-minute chat, Will dives into the nuts and bolts of building and maintaining a family business.
He shares lessons learned about leadership, succession planning, and the art of balancing rapid growth with quality control across commercial, industrial, retail, and residential roofing projects. From recruiting and training crews to navigating the emotional complexities of buying out his dad, Will offers practical advice for anyone facing the challenge of leading a legacy organization into its next chapter.
Whether you’re a small-shop owner or a seasoned entrepreneur, you’ll walk away with real-world strategies for team building, culture setting, and operational excellence.
Timestamps
- Episode Introduction & Guest Overview – 2:32
- Generational Business Model & Succession Planning at Cox Brothers Roofing – 2:47
- Will’s Military Career & Why He Left the Army – 4:14
- Transition into the Family Roofing Business – 4:29
- Roofing Services Offered & How to Contact Cox Brothers Roofing – 43:35
Connect With Will
Website: https://coxbrosllc.com/
LinkedIn: https://www.linkedin.com/in/will-cox-63ab5778
Facebook: https://www.facebook.com/people/Cox-Bros-Roofing/100089721877392/
Connect With Connor
Website: https://exec.partners/
Instagram: https://www.instagram.com/connor.rodich/
LinkedIn: https://www.linkedin.com/in/connor-rodich/
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Contact Us
Let’s Work Together
We bring industry expert leadership and execution to your business. Our team is comprised of proven, roofing and exterior trade-specific talent equipped to streamline all components of your business and to enable you to escape the daily grind, build better systems, and create more enterprise value.
Contact us today to see if we are a good fit for your business.
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